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Preferred Media and Group IMD integrate broadcast delivery

End-to-end asset management for your TV campaigns Preferred Media and Group IMD are excited to announce a…

Disruption in the media industry – an Australian perspective

“We have shifted to a ‘video first’ world… …a world that does not include a…

The latest in nostalgia from 3 iconic brands – 2 big brand anniversary campaigns plus football flashbacks

Research shows we’re more likely to spend money when we’re feeling nostalgic. And marketers must…

The future of content in an evolving media ecosystem: NAB 2018 Report

NAB Show 2018 took place mid-April in the dry and pleasant warmth of the Las…

Why you should digitise video, tape and film assets now

The photo above tells a story. Unfortunately, it’s not the story it was originally meant…

Uncover the true cost of managing media assets

Many people we talk to understand that managing media content is critical, but worry about the…

Preferred Connection data storage architecture: Now supercharged by BlackPearl

Can anyone deny that data generation is consuming our lives? The ‘data explosion’ is real. Particularly…

How to make nostalgia marketing work for you

Many marketers seem to agree nostalgic feelings lower the barriers to spending money. Why does…

5 high profile stories of lost content that will make you shudder

It’s easier than ever to save and store huge amounts of content. But ironically, it’s…

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