Technology has transformed the creation, use and distribution of moving images. What does it mean for the business of media? For content professionals?
We had so many questions:
- What’s happening to budgets?
- Are content commissioners creating more content in-house?
- What are the top distribution channels – for entertainment and for marketing?
- Do you re-use content? How easy is that process?
- How do you store content? Have you ever lost content? And if so, what happened?
- What do you see as the top challenges and opportunities?
We asked producers, marketers, agencies, broadcasters and other professionals working with moving images. The results were interesting. And sometimes surprising.