• Clean out your content cupboards the easy way

    Clean out your content cupboards the easy way

    "We have some content we want to send over, but we need to go through it first and work out what to keep." You'd be surprised how often we hear that from clients. Especially ad agencies and production houses, who are always dealing with multiple projects. Research shows creatives want to keep their content. But deadlines loom and there's never time to go through the hard drives stacked in a cupboard at the back of...

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  • Moving Images Moving Landscape Report 2018

    Moving Images Moving Landscape Report 2018

    The Moving Images Moving Landscape Report 2018 is now published and available online. We surveyed people in all areas of media, from advertisers and agencies to TV, film producers and broadcasters. Some of what we found out amazed us: Content producers are under pressure 1 in 3 say getting funding is significantly more difficult 52% say client budgets are decreasing Traditional content commissioners are increasing in-house content production A recent report from Screen Producers Australia noted similar issues....

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  • The latest in nostalgia from 3 iconic brands – 2 big brand anniversary campaigns plus football flashbacks

    The latest in nostalgia from 3 iconic brands – 2 big brand anniversary campaigns plus football flashbacks

    Research shows we're more likely to spend money when we're feeling nostalgic. And marketers must believe the research, because the nostalgia trend is still proving popular - particularly for brand anniversary campaigns. Here's the 'latest in nostalgia' from KFC, McDonald's and Powerade: (Top image: Scene from McDonald's '50 years of Big Mac') Time travelling brand anniversary TVCs [caption id="attachment_1624" align="alignnone" width="759"] Scene from KFC's 'Finger lickin' good for 50 years'[/caption] Both KFC and McDonald's have...

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