• 7 reasons why LTO won’t die

    7 reasons why LTO won’t die

    Magnetic tape was first used to record computer data way back in 1951. If you see the tape decks that feature in ‘computers’ in vintage movies, it’s hard to believe the medium is still around... let alone at the cutting edge of data storage. In fact, magnetic tape is thriving with strong sales of LTO Ultrium, the current de facto standard. Just like vintage fashions that won’t die (mom jeans, dad sneakers, bum bags anyone?)...

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  • Clean out your content cupboards the easy way

    Clean out your content cupboards the easy way

    "We have some content we want to send over, but we need to go through it first and work out what to keep." You'd be surprised how often we hear that from clients. Especially ad agencies and production houses, who are always dealing with multiple projects. Research shows creatives want to keep their content. But deadlines loom and there's never time to go through the hard drives stacked in a cupboard at the back of...

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  • Why consolidate your digital video marketing assets?

    Why consolidate your digital video marketing assets?

    Why is a consolidated video marketing archive important? Let's start by comparing the situation today with that 15 years ago. Traditional agency processes no longer apply Once upon a time, in the pre-digital production era, agencies had a job bag and a tape library. Those made up the agency’s single source of truth for productions. All the elements, all the information about them, all the masters, visible and touchable on one shelf. Now, elements go...

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