• Clean out your content cupboards the easy way

    Clean out your content cupboards the easy way

    "We have some content we want to send over, but we need to go through it first and work out what to keep." You'd be surprised how often we hear that from clients. Especially ad agencies and production houses, who are always dealing with multiple projects. Research shows creatives want to keep their content. But deadlines loom and there's never time to go through the hard drives stacked in a cupboard at the back of...

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  • Why consolidate your digital video marketing assets?

    Why consolidate your digital video marketing assets?

    Why is a consolidated video marketing archive important? Let's start by comparing the situation today with that 15 years ago. Traditional agency processes no longer apply Once upon a time, in the pre-digital production era, agencies had a job bag and a tape library. Those made up the agency’s single source of truth for productions. All the elements, all the information about them, all the masters, visible and touchable on one shelf. Now, elements go...

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  • Why you should digitise video, tape and film assets now

    Why you should digitise video, tape and film assets now

    The photo above tells a story. Unfortunately, it's not the story it was originally meant to tell. That story has been lost. Forever. In its place, there's a story about how your precious legacy content may be at risk. Do you have video, audio or multimedia content stored on film or magnetic tape? The longer you leave it in the original format, the greater the risk you will lose it. Two main risks of legacy...

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