Tag: Nostalgia

Research shows we're more likely to spend money when we're feeling nostalgic. And marketers must believe the research, because the nostalgia trend is still proving popular - particularly for brand anniversary campaigns. Get the nostalgia marketing e-guide - tips, tricks and creative ideas for your own campaign Here's the 'latest in nostalgia' from KFC, McDonald's and Powerade: (Top image: Scene from McDonald's '50 years of Big Mac') Time travelling brand anniversary TVCs [caption id="attachment_1624" align="alignnone"...

Many marketers seem to agree nostalgic feelings lower the barriers to spending money. Why does nostalgia marketing work? Perhaps the best comment we’ve seen on this is from Hubspot: "Nostalgia marketing is the advertising equivalent of comfort food." We all know that comfort food makes us feel good. So does nostalgia. For marketers, that means you can make your brand experience feel good by association. Build on your history Successful nostalgia marketing is easier if...