• Moving Images Report 2019

    Moving Images Report 2019

    The Moving Images Report 2019 is now published and you can get a copy or view the summary online here. Once again we surveyed people in all areas of media, from advertisers and agencies to TV, film producers and broadcasters. So this year we track the changes but also tackle some new issues. The report looks at entertainment and marketing separately, but for creatives, the lines blur. Around 1 in 5 work on both entertainment and marketing...

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  • Clean out your content cupboards the easy way

    Clean out your content cupboards the easy way

    "We have some content we want to send over, but we need to go through it first and work out what to keep." You'd be surprised how often we hear that from clients. Especially ad agencies and production houses, who are always dealing with multiple projects. Research shows creatives want to keep their content. But deadlines loom and there's never time to go through the hard drives stacked in a cupboard at the back of...

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  • Moving Images Survey 2019

    Moving Images Survey 2019

    How are Australians creating, distributing and managing media? Especially rich media like film, video and TVCs? The Moving Images Moving Landscape report last year uncovered some surprising insights. But a year is a very long time in media and it's time for an update. So the Preferred Media team are asking everyone who creates, funds or works with moving images to take our 2019 survey. One year's results are a snapshot. With two years of...

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