Tag: Content Management

Keeping creative content together can be a challenge. Marketers especially need to manage multiple creative assets. From video, to audio, to artwork... File sizes can be very large and it all adds up. We recently asked marketers how they are coping with all the content. What we found was that that most of you are storing assets in more than 2 places. Which can be a good thing - if those are version-controlled, redundant copies...

The Moving Images Report 2019 is now published and you can get a copy or view the summary online here. Once again we surveyed people in all areas of media, from advertisers and agencies to TV, film producers and broadcasters. So this year we track the changes but also tackle some new issues. The report looks at entertainment and marketing separately, but for creatives, the lines blur. Around 1 in 5 work on both entertainment and marketing...

"We have some content we want to send over, but we need to go through it first and work out what to keep." You'd be surprised how often we hear that from clients. Especially ad agencies and production houses, who are always dealing with multiple projects. Research shows creatives want to keep their content. But deadlines loom and there's never time to go through the hard drives stacked in a cupboard at the back of...