Tag: Brand Marketing

Our own Moving Images Moving Landscape Report, published last month, explores all aspects of the moving image business in Australia. We aim to cover everything - from advertising to streaming TV; from video asset management to content regulation. Sometimes it's hard to go into much depth. So we decided to take a look at some of our key findings and put them in the context of other relevant research. We've picked one finding from each...

The Moving Images Report 2019 is now published and you can get a copy or view the summary online here. Once again we surveyed people in all areas of media, from advertisers and agencies to TV, film producers and broadcasters. So this year we track the changes but also tackle some new issues. The report looks at entertainment and marketing separately, but for creatives, the lines blur. Around 1 in 5 work on both entertainment and marketing...

Research shows we're more likely to spend money when we're feeling nostalgic. And marketers must believe the research, because the nostalgia trend is still proving popular - particularly for brand anniversary campaigns. Get the nostalgia marketing e-guide - tips, tricks and creative ideas for your own campaign Here's the 'latest in nostalgia' from KFC, McDonald's and Powerade: (Top image: Scene from McDonald's '50 years of Big Mac') Time travelling brand anniversary TVCs [caption id="attachment_1624" align="alignnone"...