Tag: Backup

Keeping creative content together can be a challenge. Marketers especially need to manage multiple creative assets. From video, to audio, to artwork... File sizes can be very large and it all adds up. We recently asked marketers how they are coping with all the content. What we found was that that most of you are storing assets in more than 2 places. Which can be a good thing - if those are version-controlled, redundant copies...

Magnetic tape was first used to record computer data way back in 1951. If you see the tape decks that feature in ‘computers’ in vintage movies, it’s hard to believe the medium is still around... let alone at the cutting edge of data storage. In fact, magnetic tape is thriving with strong sales of LTO Ultrium, the current de facto standard. Just like vintage fashions that won’t die (mom jeans, dad sneakers, bum bags anyone?)...

"We have some content we want to send over, but we need to go through it first and work out what to keep." You'd be surprised how often we hear that from clients. Especially ad agencies and production houses, who are always dealing with multiple projects. Research shows creatives want to keep their content. But deadlines loom and there's never time to go through the hard drives stacked in a cupboard at the back of...