Tag: Archive

Keeping creative content together can be a challenge. Marketers especially need to manage multiple creative assets. From video, to audio, to artwork... File sizes can be very large and it all adds up. We recently asked marketers how they are coping with all the content. What we found was that that most of you are storing assets in more than 2 places. Which can be a good thing - if those are version-controlled, redundant copies...

Magnetic tape was first used to record computer data way back in 1951. If you see the tape decks that feature in ‘computers’ in vintage movies, it’s hard to believe the medium is still around... let alone at the cutting edge of data storage. In fact, magnetic tape is thriving with strong sales of LTO Ultrium, the current de facto standard. Just like vintage fashions that won’t die (mom jeans, dad sneakers, bum bags anyone?)...

91% of production companies say that the Producer Offset is “critically important” to their business. The offset is a vital source of funding for Australia’s moving image production industry. Since it was introduced in 2007, it has paid out more than $1.5 billion in rebates on more than 1000 projects. What is the Producer Offset? Screen Australia administers the offset. But it’s not like other funding that’s contingent on availability, (with competition for limited budgets)....