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	<url>
		<loc>https://preferredmedia.com.au/disruption-media-industry-australia/</loc>
		<lastmod>2018-09-05T15:23:26+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/06/Disruption-in-the-media-an-Australian-perspective-5.gif</image:loc>
			<image:title><![CDATA[Disruption-in-the-media-an-Australian-perspective-5]]></image:title>
			<image:caption><![CDATA[Disruption-in-the-media-an-Australian-perspective]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/05/4k-8k-camera-impact-on-data-volumes-1.png</image:loc>
			<image:caption><![CDATA[image showing data per hour for SDTV (112GB), HDTV (895GB) and UHDTV (6.7TB to 64.5TB)]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/nab-2018-report-ai-the-future-of-content/</loc>
		<lastmod>2018-09-05T15:25:35+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/05/NAB-2018-the-future-of-content.jpg</image:loc>
			<image:title><![CDATA[NAB-2018-the-future-of-content]]></image:title>
			<image:caption><![CDATA[NAB-2018-the-future-of-content]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/05/NAB-2018-02.jpg</image:loc>
			<image:caption><![CDATA[NAB Show 2018]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/05/NAB-2018-01.jpg</image:loc>
			<image:caption><![CDATA[NAB Show 2018]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/web-series-come-of-age/</loc>
		<lastmod>2018-09-05T15:28:47+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/03/Steiner-Ellingsen.jpg</image:loc>
			<image:title><![CDATA[Melbourne Webfest for Web series - Steiner Ellingsen, Festival Director]]></image:title>
			<image:caption><![CDATA[Melbourne Webfest for Web series - Steiner Ellingsen, Festival Director]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/03/Steiner-Ellingsen-2-Melbourne-Webfest.jpg</image:loc>
			<image:caption><![CDATA[Melbourne Webfest for web series - Steinar Ellingsen, Festival Director]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/03/The-Guild-web-series.jpg</image:loc>
			<image:caption><![CDATA[The Guild - web series]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/03/The-Horizon-web-series.jpg</image:loc>
			<image:caption><![CDATA[The Horizon, Australian web series]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/03/The-Katering-Show.jpg</image:loc>
			<image:caption><![CDATA[The Katering Show - web series]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/03/High-Life-web-series.jpg</image:loc>
			<image:caption><![CDATA[High Life web series]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/digitise-video-and-film/</loc>
		<lastmod>2018-09-05T15:29:45+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/12/degraded-film.jpg</image:loc>
			<image:title><![CDATA[degraded-film]]></image:title>
			<image:caption><![CDATA[Film degrades when not stored in climate controlled conditions]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/12/At-Risk-Legacy-Media-Formats-table-graphic.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/12/digitisation-oven-pic.jpg</image:loc>
			<image:caption><![CDATA[digitisation-1-inch-tape-baking-remediation]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/make-nostalgia-marketing-work/</loc>
		<lastmod>2018-09-05T15:33:11+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/10/Nostalgia-Marketing-Feature-Image1.png</image:loc>
			<image:title><![CDATA[Nostalgia-Marketing-Feature-Image1]]></image:title>
			<image:caption><![CDATA[Nostalgia marketing - image of old and new VW beetle cars next to each other]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/5-high-profile-stories-of-lost-content-that-will-make-you-shudder/</loc>
		<lastmod>2018-09-05T15:34:27+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/09/Blog-cover-2.jpg</image:loc>
			<image:title><![CDATA[loss content stories to make you shudder]]></image:title>
			<image:caption><![CDATA[Lost content - 5 stories to make you shudder]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/09/HBO-Hack-4.gif</image:loc>
			<image:caption><![CDATA[HBO Hack]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/09/Notpetya.gif</image:loc>
			<image:caption><![CDATA[Notpetya ransomware]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/09/Bitcoin.gif</image:loc>
			<image:caption><![CDATA[Lost bitcoin]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/09/ToyStory-2-1.gif</image:loc>
			<image:caption><![CDATA[Toy Story 2 nearly completely deleted]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/09/Nasa.gif</image:loc>
			<image:caption><![CDATA[NASA didn't think they would need those old moon landing tapes]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/team-changes-july-2017/</loc>
		<lastmod>2018-09-05T15:34:58+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/09/Welcome-blog-header.jpg</image:loc>
			<image:title><![CDATA[Welcome-blog-header]]></image:title>
			<image:caption><![CDATA[Welcome to the team]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/09/Eloise-Blog.jpg</image:loc>
			<image:caption><![CDATA[Eloise McGrath-Raw]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/09/Ross-Blog.jpg</image:loc>
			<image:caption><![CDATA[Ross Ashman]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/dam-mam-inhouse-vs-outsource-preferred-media-ct-magazine/</loc>
		<lastmod>2018-09-05T15:42:13+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/11/Fotolia_135333942_M.jpg</image:loc>
			<image:title><![CDATA[signpost with signs to in-house or outsourcing]]></image:title>
			<image:caption><![CDATA[signpost showing options in-house or outsourcing]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/11/in-house-DAM-vs-managed-service-feature.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/nab-show-2017-report/</loc>
		<lastmod>2018-09-05T15:46:29+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/05/Header-pic-blog.jpg</image:loc>
			<image:title><![CDATA[Header-pic-blog]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/preferred-media-implements-solar-power/</loc>
		<lastmod>2018-09-05T15:48:43+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/03/News-solar-installation-1.jpg</image:loc>
			<image:title><![CDATA[News-solar-installation]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/video-on-demand-global-and-local-insights/</loc>
		<lastmod>2018-09-27T13:08:27+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/09/video-on-demand-feature.jpg</image:loc>
			<image:title><![CDATA[video-on-demand-feature]]></image:title>
			<image:caption><![CDATA[man leaning back on sofa logging in to video on demand on tv]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/09/spend-on-content-2017-broadcasters-and-svod.png</image:loc>
			<image:caption><![CDATA[graph showing Netflix and Amazon have 4th and 5th largest content spend of broadcasters and platforms]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/09/PWC-subscription-tv-2018-2022.png</image:loc>
			<image:caption><![CDATA[chart from PWC Media &amp; Entertainment Outlook 2018 showing predicted 30% increase in SVOD revenue by 2022]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/09/PineGap-sign.jpg</image:loc>
			<image:caption><![CDATA[Sign barring entry to Pine Gap - defence facility which is the subject of a Netflix / ABC joint production]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/09/streaming-video-spa-commissions-by-broadcaster.png</image:loc>
			<image:caption><![CDATA[chart showing commissions from public broadcasters at 46%, commercial broadcasters at 28%, subscription services at 13% and international broadcasters at 11%]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/content-management-hard-drive-cleanup-case-study/</loc>
		<lastmod>2019-03-28T18:07:07+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/02/Hard-drive-cleanup-orange-BG-v02.jpg</image:loc>
			<image:title><![CDATA[Hard drive cleanup]]></image:title>
			<image:caption><![CDATA[Hard drive cleanup]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/interview-juggling-business-and-creative/</loc>
		<lastmod>2019-03-28T18:09:24+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/02/Laura-Clelland-Life-of-Jess-BTS-1.jpg</image:loc>
			<image:title><![CDATA[Life of Jess - behind the scenes]]></image:title>
			<image:caption><![CDATA[Life of Jess - behind the scenes]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/02/Laura-Clelland-Producer-and-Director.jpg</image:loc>
			<image:caption><![CDATA[Laura Clelland Producer and Director portrait]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/02/Essential-Crew-LOGO.jpg</image:loc>
			<image:caption><![CDATA[Essential crew logo icon with circle of people]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/02/Laura-Yasmin-Isabella-Parker-1.jpg</image:loc>
			<image:caption><![CDATA[Laura giving directions to the cast in a library scene]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/moving-images-survey-2019/</loc>
		<lastmod>2019-03-28T18:11:20+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/02/Moving-Images-Survey-2019-1.gif</image:loc>
			<image:title><![CDATA[Moving-Images-Survey-2019]]></image:title>
			<image:caption><![CDATA[Media and moving images. Time to peek behind the scenes!]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/02/5-weeks-managing-cta-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/transfer-media-content-files-options/</loc>
		<lastmod>2019-06-03T12:37:20+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/11/video-file-transfer-feature.jpg</image:loc>
			<image:title><![CDATA[video-file-transfer-feature]]></image:title>
			<image:caption><![CDATA[eagle and dove carrying hard drives with video files]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/moving-images-in-context/</loc>
		<lastmod>2019-07-10T13:46:12+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/06/moving-images-in-context.png</image:loc>
			<image:title><![CDATA[vertical video]]></image:title>
			<image:caption><![CDATA[vertical video]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/06/vertical-video.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/06/secure-video-content-1.png</image:loc>
			<image:caption><![CDATA[secure video content]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/06/rise-of-streaming-services-1.png</image:loc>
			<image:caption><![CDATA[rise of streaming services]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/06/Support-for-local-content-quotas-graph.gif</image:loc>
			<image:caption><![CDATA[support for local content requirements]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/06/sourcing-content.gif</image:loc>
			<image:caption><![CDATA[sourcing content graph]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/7-reasons-why-we-use-lto/</loc>
		<lastmod>2019-10-10T10:55:43+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/09/7-reasons-why-we-use-LTO-tape.gif</image:loc>
			<image:title><![CDATA[7-reasons-why-we-use-LTO-tape]]></image:title>
			<image:caption><![CDATA[7 reasons why we use LTO tape]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/09/Magnetic-Tape-Storage-Recommendations-Ampex-via-CLIR.jpg</image:loc>
			<image:caption><![CDATA[Magnetic tape storage recommendations - Ampex safe zone]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/09/LTO17_0397-RoadMap-Chart_0926_RGB_2X.gif</image:loc>
			<image:caption><![CDATA[LTO Roadmap - LTO Ultrium Tape Generations and Capacity]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/media-content-storage-options-for-marketers-pros-and-cons/</loc>
		<lastmod>2019-12-13T10:58:03+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/12/Media-content-storage-blog-email-hero.png</image:loc>
			<image:title><![CDATA[Media-content-storage-blog-email-hero]]></image:title>
			<image:caption><![CDATA[Media-content-storage-pros-and-cons]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/12/Store-media-in-the-cloud-2.png</image:loc>
			<image:caption><![CDATA[media content storage options - in the cloud]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/12/media-content-storage-server.png</image:loc>
			<image:caption><![CDATA[media content storage options - shared server]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/12/hard-drive.png</image:loc>
			<image:caption><![CDATA[media-content-storage-options-hard-drive]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/12/supplier.png</image:loc>
			<image:caption><![CDATA[storing-media-content-with-supplier]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/12/company-dam.png</image:loc>
			<image:caption><![CDATA[storing-media-in-a-company-dam]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/7-australian-christmas-movies-to-check-out/</loc>
		<lastmod>2019-12-23T12:04:25+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/12/test-movie-still.jpg</image:loc>
			<image:title><![CDATA[Australian Christmas movies]]></image:title>
			<image:caption><![CDATA[Still from Babe 1995 - our top Australian Christmas movie]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/media-content-distribution-channels-and-platforms-in-australia-a-timeline-infographic/</loc>
		<lastmod>2019-12-23T12:16:19+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/11/Distribution-infographic-hero-3.gif</image:loc>
			<image:title><![CDATA[Distribution-infographic-hero-3]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/11/Infographic-artwork_v06p.jpg</image:loc>
			<image:caption><![CDATA[Infographic-media-distribution-channels-and-platforms-Australia]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/australian-documentary-golden-age-2019/</loc>
		<lastmod>2019-12-23T12:17:02+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/11/Australian-documentaries-2019-golden-age.jpg</image:loc>
			<image:title><![CDATA[Australian-documentaries-2019-golden-age]]></image:title>
			<image:caption><![CDATA[Australian documentaries of 2019 include The Final Quarter, The Australian Dream, 2040, The Eulogy, Martha, Suzi Q]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/11/Australian-documentary-theatrical-releases-by-year-2010-to-2018.gif</image:loc>
			<image:caption><![CDATA[Australian documentary theatrical releases by year -graph shows steady growth]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/11/Documentary-blog-graph.gif</image:loc>
			<image:caption><![CDATA[Australian documentary theatrical releases by year - compared to features]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/understanding-how-qape-applies-to-archive/</loc>
		<lastmod>2019-12-23T12:17:17+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/07/blog-images-QAPE-2.jpg</image:loc>
			<image:title><![CDATA[the producer offset qape and media archive]]></image:title>
			<image:caption><![CDATA[the producer offset qape and media archive]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/moving-images-report-2019/</loc>
		<lastmod>2019-12-23T12:17:34+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/05/Moving-Images-Report-2019-blog-header.png</image:loc>
			<image:title><![CDATA[Moving-Images-Report-2019-blog-header]]></image:title>
			<image:caption><![CDATA[Moving Images Report 2019]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/07/Blog-shots-2.gif</image:loc>
			<image:caption><![CDATA[Graphs show project funding becoming more difficult]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/07/Blog-shots-3.gif</image:loc>
			<image:caption><![CDATA[Video marketing has increased dramatically and brands are beginning to see the benefit of using content based marketing.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/07/Blog-shots-5.gif</image:loc>
			<image:caption><![CDATA[55% have lost video content irretrievably]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/local-content-policy-senate-report-2019/</loc>
		<lastmod>2019-12-23T12:17:46+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/03/local-content-policy-senate-report-2019.png</image:loc>
			<image:title><![CDATA[local-content-policy-senate-report-2019]]></image:title>
			<image:caption><![CDATA[local content report shows no direction]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/is-digital-technology-killing-our-craft/</loc>
		<lastmod>2019-12-23T12:17:59+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/03/Is-digital-killing-the-craft.gif</image:loc>
			<image:title><![CDATA[Is-digital-killing-the-craft]]></image:title>
			<image:caption><![CDATA[Red dress turns into green dress - animation on repeat]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2019/03/paul-walton-headshot.jpg</image:loc>
			<image:caption><![CDATA[headshot of paul walton from Princess Pictures]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/screen-forever-2018-the-highlights/</loc>
		<lastmod>2019-12-23T12:18:16+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/11/Screen-forever-2018-feature.jpg</image:loc>
			<image:title><![CDATA[Screen-forever-2018-feature]]></image:title>
			<image:caption><![CDATA[screen-forever-welcome-banner]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/11/screen-forever-2018-money-in-media.jpg</image:loc>
			<image:caption><![CDATA[slide showing dollar value for various sectors of the media and entertainment industry]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/11/screen-forever-boat-trip.jpg</image:loc>
			<image:caption><![CDATA[Screen Forever - the boat to the Gala Awards going under a low bridge on the Yarra]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/11/Laura-Clelland.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/11/mat-govoni-screen-forever.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/11/martine-delaney.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/australian-web-series-at-a-glance/</loc>
		<lastmod>2019-12-23T12:19:42+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/03/Australian-web-series-at-a-glance-blog-header-2.png</image:loc>
			<image:title><![CDATA[Australian-web-series-at-a-glance-blog-header-2]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/03/Australian-Web-Series-World-Cup-Winners.png</image:loc>
			<image:caption><![CDATA[Top 20 placed series in the Web Series World Cup 2017]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/03/Exponential-production-growth-online-web-series.png</image:loc>
			<image:caption><![CDATA[Exponential growth in web series production costs]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/03/Funding-for-Australian-web-series-2.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/03/Melbourne-webfest-australias-own-web-series-festival.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/03/The-Horizon-Australias-most-watched-web-series-3.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/moving-images-moving-landscape-report-2018/</loc>
		<lastmod>2019-12-23T12:20:55+11:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/09/moving-images-report-2018-feature.png</image:loc>
			<image:title><![CDATA[moving-images-report-2018-feature]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/consolidated-video-marketing-archive/</loc>
		<lastmod>2020-06-02T15:42:38+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/09/consolidate-digital-video-archive-feature.png</image:loc>
			<image:title><![CDATA[consolidate-digital-video-archive-feature]]></image:title>
			<image:caption><![CDATA[consolidate-digital-video-archive-feature-image]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/understanding-backup-and-archive/</loc>
		<lastmod>2020-06-02T15:43:36+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/10/backup-vs-archive-feature.jpg</image:loc>
			<image:title><![CDATA[backup-vs-archive-feature]]></image:title>
			<image:caption><![CDATA[backup and archive icons with text - understanding the difference]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/10/backup-and-archive-asteroid-hit.jpg</image:loc>
			<image:caption><![CDATA[asteroid burning through the Earth's atmosphere and about to hit the surface]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/10/backup-vs-archive-graphic.png</image:loc>
			<image:caption><![CDATA[graphic showing main differences between backup and archive as described in article]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/10-ways-to-re-use-content/</loc>
		<lastmod>2020-06-03T11:17:50+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/06/10-ways-to-reuse-your-content-blog-hero.gif</image:loc>
			<image:title><![CDATA[10-ways-to-reuse-your-content-blog-hero]]></image:title>
			<image:caption><![CDATA[10 ways to re-use your content and maximise value]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/06/Thinking-man-400x450-1.jpg</image:loc>
			<image:caption><![CDATA[There are multiple ways to maximise your content]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/06/Re-use-superhero-400x300.jpg</image:loc>
			<image:caption><![CDATA[Be the re-use hero and get more value from your content]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/visit-us-smpte-2017/</loc>
		<lastmod>2020-06-03T11:20:31+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/06/Blog-header-SMPTE-2017-2.jpg</image:loc>
			<image:title><![CDATA[Visit-us-at-SMPTE-2017]]></image:title>
			<image:caption><![CDATA[Visit us at SMPTE 2017 - stand A54]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/smpte-2017-report/</loc>
		<lastmod>2020-06-03T11:27:06+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/07/SMPTE-report-blog-header-IMG_1935-crop.jpg</image:loc>
			<image:title><![CDATA[Preferred Media's stand at SMPTE 2017]]></image:title>
			<image:caption><![CDATA[Preferred Media staff attending the stand at SMPTE 2017]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/07/the-SMPTE-2017-crowd.jpg</image:loc>
			<image:caption><![CDATA[Crowd at SMPTE 2017]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/07/in-blog-pic-IMG_1928.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/mam-managed-service-vs-saas/</loc>
		<lastmod>2020-06-03T11:36:24+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/08/blog-final.gif</image:loc>
			<image:title><![CDATA[mam-saas-vs-managed-service-comparison]]></image:title>
			<image:caption><![CDATA[Compare MAM as a Managed Service to MAM Software as a Service]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/09/cloud-pic-2.gif</image:loc>
			<image:caption><![CDATA[Media asset management. Powered by cloud. Know the benefits.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/preferred-media-melbourne-opens/</loc>
		<lastmod>2020-06-03T11:37:41+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/08/Preferred-media-melbourne-office-news-header-1.jpg</image:loc>
			<image:title><![CDATA[Preferred-media-melbourne-office-news-header]]></image:title>
			<image:caption><![CDATA[Preferred-media-melbourne-office-news-header]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/new-video-data-storage-architecture-blackpearl/</loc>
		<lastmod>2020-06-03T11:43:33+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/11/blog-header-BlackPearl.jpg</image:loc>
			<image:title><![CDATA[blog-header-BlackPearl]]></image:title>
			<image:caption><![CDATA[object-based storage for media and video files]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/11/Black-pearl-blog-image.jpg</image:loc>
			<image:caption><![CDATA[BLackPearl perfect for video data storage]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/cost-of-media-asset-management/</loc>
		<lastmod>2020-06-03T11:45:32+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/11/media-asset-managment-costs-blog-header.jpg</image:loc>
			<image:title><![CDATA[media-asset-managment-costs-blog-header]]></image:title>
			<image:caption><![CDATA[What are the costs of not managing you media?]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/11/Time-creatives-spend-1.png</image:loc>
			<image:caption><![CDATA[Time creatives spend on file management and search]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/11/Time-cost-3.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/11/Finch-quote.png</image:loc>
			<image:caption><![CDATA[opportunity gains media asset management]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/preferred-media-and-group-imd-integration/</loc>
		<lastmod>2020-06-03T11:49:40+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/07/Preferred-Media-and-Group-IMD.gif</image:loc>
			<image:title><![CDATA[Preferred-Media-and-Group-IMD]]></image:title>
			<image:caption><![CDATA[preferred media and group imd integrate systems]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://preferredmedia.com.au/wp-content/uploads/2018/06/Group-IMD-screenshot-with-preferred-media-options.png</image:loc>
			<image:caption><![CDATA[Group IMD software screenshot showing preferred media options]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/preferred-media-and-adstream-integration/</loc>
		<lastmod>2020-06-03T11:49:56+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/08/adstream-integration-blog-header.png</image:loc>
			<image:title><![CDATA[adstream-integration-blog-header]]></image:title>
			<image:caption><![CDATA[adstream and preferred media logos with hands reaching out to each other]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/do-your-files-play-well-with-others/</loc>
		<lastmod>2020-06-03T12:06:47+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/05/mac-vs-pc-resources-header-768x368.jpg</image:loc>
			<image:title><![CDATA[mac-vs-pc-resources-header-768x368]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/managing-our-exposure-to-covid-19/</loc>
		<lastmod>2020-06-09T14:09:18+10:00</lastmod>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/why-we-hate-hard-drives/</loc>
		<lastmod>2020-07-27T16:13:53+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/05/alex-forrest-blog-header-1.jpg</image:loc>
			<image:title><![CDATA[alex-forrest-blog-header]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2017/05/backblaze-drive-life-three-phases.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://preferredmedia.com.au/big-brand-anniversary-campaigns-nostalgia-latest/</loc>
		<lastmod>2020-07-29T16:06:54+10:00</lastmod>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/06/Brand-anniversary-campaign-hero.jpg</image:loc>
			<image:title><![CDATA[Brand-anniversary-campaign-hero]]></image:title>
			<image:caption><![CDATA[Brand anniversary campaign - nostalgia marketing]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://preferredmedia.com.au/wp-content/uploads/2018/06/Blog-and-newsletter-headers-June.jpg</image:loc>
			<image:caption><![CDATA[brand-anniversary-campaigns]]></image:caption>
		</image:image>
	</url>
</urlset>
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