Preferred Media updates.

With industry news, as well as hints and tips for media management.

  • Moving Images Report 2019

    Moving Images Report 2019

    The Moving Images Report 2019 is now published and you can get a copy or view the summary online here. Once again we surveyed people in all areas of media, from advertisers and agencies to TV, film producers and broadcasters. So this year we track the changes but also tackle some new issues. The report looks at entertainment and marketing separately, but for creatives, the lines blur. Around 1 in 5 work on both entertainment and marketing...

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  • Local content policy vacuum continues

    Local content policy vacuum continues

    The Senate inquiry into the economic and cultural value of Australian content on broadcast, radio and streaming services has finally issued its report. It's taken 2 1/2 years and 5 extensions to get to the report. Even so, there is no consensus on how to move forward. The report recognises locally produced Australian content as 'the cornerstone of the Australian screen industry'. It recognises the importance of 'the correct policy settings to support the growth and...

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