News

Preferred Media updates.

With industry news, as well as hints and tips for media management.

  • Why consolidate your digital video marketing assets?

    Why consolidate your digital video marketing assets?

    Why is a consolidated video marketing archive important? Let's start by comparing the situation today with that 15 years ago. Traditional agency processes no longer apply Once upon a time, in the pre-digital production era, agencies had a job bag and a tape library. Those made up the agency’s single source of truth for productions. All the elements, all the information about them, all the masters, visible and touchable on one shelf. Now, elements go...

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  • Moving Images Moving Landscape Report 2018

    Moving Images Moving Landscape Report 2018

    The Moving Images Moving Landscape Report 2018 is now published and available online. We surveyed people in all areas of media, from advertisers and agencies to TV, film producers and broadcasters. Some of what we found out amazed us: Content producers are under pressure 1 in 3 say getting funding is significantly more difficult 52% say client budgets are decreasing Traditional content commissioners are increasing in-house content production A recent report from Screen Producers Australia noted similar issues....

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