Preferred Media updates.

With industry news, as well as hints and tips for media management.

  • Understanding how QAPE applies to archive

    Understanding how QAPE applies to archive

    91% of production companies say that the Producer Offset is “critically important” to their business. The offset is a vital source of funding for Australia’s moving image production industry. Since it was introduced in 2007, it has paid out more than $1.5 billion in rebates on more than 1000 projects. What is the Producer Offset? Screen Australia administers the offset. But it’s not like other funding that’s contingent on availability, (with competition for limited budgets)....

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  • Moving Images Report 2019

    Moving Images Report 2019

    The Moving Images Report 2019 is now published and you can get a copy or view the summary online here. Once again we surveyed people in all areas of media, from advertisers and agencies to TV, film producers and broadcasters. So this year we track the changes but also tackle some new issues. The report looks at entertainment and marketing separately, but for creatives, the lines blur. Around 1 in 5 work on both entertainment and marketing...

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