News

Preferred Media updates.

With industry news, as well as hints and tips for media management.

  • Interview: Is digital technology killing our craft?

    Interview: Is digital technology killing our craft?

    The question came up when we met with Paul Walton of Princess Pictures at Screen Forever last year. Paul’s a former UK child actor who ran away to the other side of the camera. He worked on shows like Heartbeat and A Touch of Frost before making his way to Australia. He’s now a producer and partner at Princess Pictures in Melbourne. His credits for Princess include It’s A Date Seasons 1 & 2, Open...

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  • Clean out your content cupboards the easy way

    Clean out your content cupboards the easy way

    "We have some content we want to send over, but we need to go through it first and work out what to keep." You'd be surprised how often we hear that from clients. Especially ad agencies and production houses, who are always dealing with multiple projects. Research shows creatives want to keep their content. But deadlines loom and there's never time to go through the hard drives stacked in a cupboard at the back of...

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