The Moving Images Report 2019 is now published and you can get a copy or view the summary online here.
Once again we surveyed people in all areas of media, from advertisers and agencies to TV, film producers and broadcasters. So this year we track the changes but also tackle some new issues.
The report looks at entertainment and marketing separately, but for creatives, the lines blur. Around 1 in 5 work on both entertainment and marketing content.
Here is a taster:
Entertainment: Content creatives agree that Australia is lagging
Producers say they are under pressure as funding becomes more scarce:
- 81% agree that finding funding is getting more difficult
A neglected regulatory framework and government incentive policy is making it harder to produce Australian content as a result.
- 9 out of 10 think Netflix, Stan and their competitors should be required to support local content just as traditional broadcasters are
Advertising: Marketers are going full steam ahead with video
Video marketing has increased dramatically. And marketers aren’t afraid to experiment:
- 80% of advertisers have used at least one of: personalised, 360, vertical, augmented, virtual or live video
Content management is only getting more difficult
More content is being created than ever before. And storage space is at a premium. We learned that 19% of respondents either didn’t back up at all or weren’t sure if they did. In addition 23% store valuable content on unreliable external hard drives only.
So it’s shocking, but not surprising to learn that:
- 45% of respondents have lost content
- 17% weren’t able to recover it
Even for those who keep content safe and don’t have to recut, the cost of time looking after content is huge and is growing.
It’s gone from 25 days a year in 2018 to 46 days a year in 2019.
(Want some ideas on how to get that time back? Ask us how we can help.)