The FINCH Company

The client
FINCH is a busy production company with a full shoot schedule. They produce large volumes of data with content ranging from TVC’s and online content, to feature film and documentaries. Clients include major agencies and brands.

The challenge
A growing workload meant an expanding production archive. There was a need to protect irreplaceable shoot content for the life of the project, and sometimes beyond if clients required. Finding the storage space for rushes was an ongoing frustration. Data administration put pressure on internal resources. And they didn’t want to commit the budget to further IT upgrades.

They also saw there was an opportunity to add value to their service.

They chose Preferred Media because
Outsourcing was the smart solution, meaning more predictable and manageable storage costs with minimal hassle for the busy team. The company reached out to Preferred Media on a recommendation, and appreciated our proactive, co-operative approach.

The solution
We delivered not just a solution for current content assets, but a Production Archive Management Plan to handle future business. The plan is designed and tailored to this client’s specific needs, providing protection for rushes from the earliest possible point in the workflow.

All production content is duplicated on hard drives at shoot completion. While one copy goes to editors for immediate use, the other is sent to Preferred Media. Content is ingested into Preferred Connection, our Digital Asset Management platform.

Production metadata is captured along with the content. The content archive is fully searchable online and accessible by restore when needed. Meanwhile hard drives are returned to the resource pool for re-use. Finch makes the archive available to their clients for 6 months, after which ownership seamlessly transfers to their client.