Month: May 2018

Research shows we're more likely to spend money when we're feeling nostalgic. And marketers must believe the research, because the nostalgia trend is still proving popular - particularly for brand anniversary campaigns. Get the nostalgia marketing e-guide - tips, tricks and creative ideas for your own campaign Here's the 'latest in nostalgia' from KFC, McDonald's and Powerade: (Top image: Scene from McDonald's '50 years of Big Mac') Time travelling brand anniversary TVCs [caption id="attachment_1624" align="alignnone"...

NAB Show 2018 took place mid-April in the dry and pleasant warmth of the Las Vegas spring. But the real-life habitat of the media companies who vend and attend is very different. It’s much more like vicious tropical rainforest than arid desert. New tech pours like rain, fuelling rapid and aggressive growth. Competition is fierce as audiences fragment like sunlight filtering through to the understory. Some companies merge as a defence, strangler figs reaching for...