• Why consolidate your digital video marketing assets?

    Why consolidate your digital video marketing assets?

    Why is a consolidated video marketing archive important? Let's start by comparing the situation today with that 15 years ago. Traditional agency processes no longer apply Once upon a time, in the pre-digital production era, agencies had a job bag and a tape library. Those made up the agency’s single source of truth for productions. All the elements, all the information about them, all the masters, visible and touchable on one shelf. Now, elements go...

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  • Why you should digitise video, tape and film assets now

    Why you should digitise video, tape and film assets now

    The photo above tells a story. Unfortunately, it's not the story it was originally meant to tell. That story has been lost. Forever. In its place, there's a story about how your precious legacy content may be at risk. Do you have video, audio or multimedia content stored on film or magnetic tape? The longer you leave it in the original format, the greater the risk you will lose it. Two main risks of legacy...

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  • The hamsters have been given a break… Solar is here!

    The hamsters have been given a break… Solar is here!

    Happy New Year! Hope you all had a safe and relaxing holiday. Media Asset Management with solar power is here! Over the break, Preferred Media had 102 solar panels installed on the roof at our premises in Lane Cove. Producing 120kWh per day, the panels go a long way towards reducing the carbon footprint of our climate-controlled media vault. They have been performing well with the recent sunny weather! To receive updates on our environmental...

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