• The latest in nostalgia from 3 iconic brands – 2 big brand anniversary campaigns plus football flashbacks

    The latest in nostalgia from 3 iconic brands – 2 big brand anniversary campaigns plus football flashbacks

    Research shows we're more likely to spend money when we're feeling nostalgic. And marketers must believe the research, because the nostalgia trend is still proving popular - particularly for brand anniversary campaigns. Here's the 'latest in nostalgia' from KFC, McDonald's and Powerade: (Top image: Scene from McDonald's '50 years of Big Mac') Time travelling brand anniversary TVCs [caption id="attachment_1624" align="alignnone" width="759"] Scene from KFC's 'Finger lickin' good for 50 years'[/caption] Both KFC and McDonald's have...

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  • The future of content in an evolving media ecosystem: NAB 2018 Report

    The future of content in an evolving media ecosystem: NAB 2018 Report

    NAB Show 2018 took place mid-April in the dry and pleasant warmth of the Las Vegas spring. But the real-life habitat of the media companies who vend and attend is very different. It’s much more like vicious tropical rainforest than arid desert. New tech pours like rain, fuelling rapid and aggressive growth. Competition is fierce as audiences fragment like sunlight filtering through to the understory. Some companies merge as a defence, strangler figs reaching for...

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  • How to make nostalgia marketing work for you

    How to make nostalgia marketing work for you

    Many marketers seem to agree with the Journal of Consumer Research study that showed nostalgic feelings lower the barriers to spending money. Why does nostalgia marketing work? Perhaps the best comment we’ve seen on this is from Hubspot: "Nostalgia marketing is the advertising equivalent of comfort food." We all know that comfort food makes us feel good. So does nostalgia. For marketers, that means you can make your brand experience feel good by association. Build on...

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