• How to make nostalgia marketing work for you

    How to make nostalgia marketing work for you

    Many marketers seem to agree with the Journal of Consumer Research study that showed nostalgic feelings lower the barriers to spending money. Why does nostalgia marketing work? Perhaps the best comment we’ve seen on this is from Hubspot: "Nostalgia marketing is the advertising equivalent of comfort food." We all know that comfort food makes us feel good. So does nostalgia. For marketers, that means you can make your brand experience feel good by association. Build on...

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  • 10 ways to re-use content for increased value

    10 ways to re-use content for increased value

    Creating quality content is an investment. It takes skill, technology, time and focus. But once you've met the deadline the focus quickly shifts to the next project. Consumers are hungry for new content. And attention spans are shrinking daily. It is the reality of our fast-paced digital world... Projects that take blood, sweat and tears to create are soon forgotten. What if your 'old' content could be new again? Research suggests that consumer demand for video is insatiable. “84% of...

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