• 5 high profile stories of lost content that will make you shudder

    5 high profile stories of lost content that will make you shudder

    It’s easier than ever to save and store huge amounts of content. But ironically, it’s also easier than ever to lose your precious content. One click can delete so much! Of course it couldn’t happen to you. Or could it? It won’t happen to me syndrome has a scientific name: ‘Optimism Bias’. Research suggests that it is incredibly common, affecting about 80% of people. (ScienceDirect) Here are some stories that will make you re-think your...

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  • 10 ways to re-use content for increased value

    10 ways to re-use content for increased value

    Creating quality content is an investment. It takes skill, technology, time and focus. But once you've met the deadline the focus quickly shifts to the next project. Consumers are hungry for new content. And attention spans are shrinking daily. It is the reality of our fast-paced digital world... Projects that take blood, sweat and tears to create are soon forgotten. What if your 'old' content could be new again? Research suggests that consumer demand for video is insatiable. “84% of...

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