• Preferred Media and Group IMD integrate broadcast delivery

    Preferred Media and Group IMD integrate broadcast delivery

    End-to-end asset management for your TV campaigns Preferred Media and Group IMD are excited to announce a new integration. You can now send your broadcast masters straight from the IMD interface to your archive at Preferred Media. What happens next is crucial. Preferred Media matches up the masters with all the other elements from the same production and imports into our MediaPhile DAM, which creates a single source of truth for the whole campaign. From...

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  • Disruption in the media industry – an Australian perspective

    Disruption in the media industry – an Australian perspective

    “We have shifted to a ‘video first’ world... …a world that does not include a lot of reading, but watching.” (Forbes, September 2017) 'Disruption' is an over-used word in business at the moment, but the shift to 'video first' really does mean disruption in the media industry. Whether you're a broadcaster, filmmaker, production house, agency or marketer, things are changing. New technologies. New competitors, using new business models. So much is changing, it's hard to...

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  • The future of content in an evolving media ecosystem: NAB 2018 Report

    The future of content in an evolving media ecosystem: NAB 2018 Report

    NAB Show 2018 took place mid-April in the dry and pleasant warmth of the Las Vegas spring. But the real-life habitat of the media companies who vend and attend is very different. It’s much more like vicious tropical rainforest than arid desert. New tech pours like rain, fuelling rapid and aggressive growth. Competition is fierce as audiences fragment like sunlight filtering through to the understory. Some companies merge as a defence, strangler figs reaching for...

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