• Why consolidate your digital video marketing assets?

    Why consolidate your digital video marketing assets?

    Why is a consolidated video marketing archive important? Let's start by comparing the situation today with that 15 years ago. Traditional agency processes no longer apply Once upon a time, in the pre-digital production era, agencies had a job bag and a tape library. Those made up the agency’s single source of truth for productions. All the elements, all the information about them, all the masters, visible and touchable on one shelf. Now, elements go...

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  • Moving Images Moving Landscape Report 2018

    Moving Images Moving Landscape Report 2018

    The Moving Images Moving Landscape Report 2018 is now published and available online. We surveyed people in all areas of media, from advertisers and agencies to TV, film producers and broadcasters. Some of what we found out amazed us: Content producers are under pressure 1 in 3 say getting funding is significantly more difficult 52% say client budgets are decreasing Traditional content commissioners are increasing in-house content production A recent report from Screen Producers Australia noted similar issues....

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  • Disruption in the media industry – an Australian perspective

    Disruption in the media industry – an Australian perspective

    “We have shifted to a ‘video first’ world... …a world that does not include a lot of reading, but watching.” (Forbes, September 2017) 'Disruption' is an over-used word in business at the moment, but the shift to 'video first' really does mean disruption in the media industry. Whether you're a broadcaster, filmmaker, production house, agency or marketer, things are changing. New technologies. New competitors, using new business models. So much is changing, it's hard to...

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