• Disruption in the media industry – an Australian perspective

    Disruption in the media industry – an Australian perspective

    “We have shifted to a ‘video first’ world... …a world that does not include a lot of reading, but watching.” (Forbes, September 2017) 'Disruption' is an over-used word in business at the moment, but the shift to 'video first' really does mean disruption in the media industry. Whether you're a broadcaster, filmmaker, production house, agency or marketer, things are changing. New technologies. New competitors, using new business models. So much is changing, it's hard to...

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  • The future of content in an evolving media ecosystem: NAB 2018 Report

    The future of content in an evolving media ecosystem: NAB 2018 Report

    NAB Show 2018 took place mid-April in the dry and pleasant warmth of the Las Vegas spring. But the real-life habitat of the media companies who vend and attend is very different. It’s much more like vicious tropical rainforest than arid desert. New tech pours like rain, fuelling rapid and aggressive growth. Competition is fierce as audiences fragment like sunlight filtering through to the understory. Some companies merge as a defence, strangler figs reaching for...

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  • Uncover the true cost of managing media assets

    Uncover the true cost of managing media assets

    Many people we talk to understand that managing media content is critical, but worry about the cost of media asset management systems. Certainly not surprising, as purchasing MAM software is very expensive. But have you ever thought about the cost of not using media asset management? Our MediaPhile managed service could be the alternative. The cost of having a system is immediately noticeable. You see it on an invoice. The cost of not having a system...

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