• Preferred Media and Group IMD integrate broadcast delivery

    Preferred Media and Group IMD integrate broadcast delivery

    End-to-end asset management for your TV campaigns Preferred Media and Group IMD are excited to announce a new integration. You can now send your broadcast masters straight from the IMD interface to your archive at Preferred Media. What happens next is crucial. Preferred Media matches up the masters with all the other elements from the same production and imports into our MediaPhile DAM, which creates a single source of truth for the whole campaign. From...

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  • MediaPhile’s data storage architecture: Now supercharged by BlackPearl

    MediaPhile’s data storage architecture: Now supercharged by BlackPearl

    Can anyone deny that data generation is consuming our lives? The ‘data explosion’ is real. Particularly when it comes to media files. As more and more content producers look to outsource MAM, our MediaPhile asset management system is growing fast. Preferred Media have upgraded our technology to support MediaPhile’s growing data requirements. A brand new NAS and a larger LTO tape library are just bigger versions of what we had already. But the BlackPearl archive device...

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  • How to make nostalgia marketing work for you

    How to make nostalgia marketing work for you

    Many marketers seem to agree with the Journal of Consumer Research study that showed nostalgic feelings lower the barriers to spending money. Why does nostalgia marketing work? Perhaps the best comment we’ve seen on this is from Hubspot: "Nostalgia marketing is the advertising equivalent of comfort food." We all know that comfort food makes us feel good. So does nostalgia. For marketers, that means you can make your brand experience feel good by association. Build on...

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