News

Preferred Media updates.

With industry news, as well as hints and tips for media management.

  • Disruption in the media industry – an Australian perspective

    Disruption in the media industry – an Australian perspective

    “We have shifted to a ‘video first’ world... …a world that does not include a lot of reading, but watching.” (Forbes, September 2017) 'Disruption' is an over-used word in business at the moment, but the shift to 'video first' really does mean disruption in the media industry. Whether you're a broadcaster, filmmaker, production house, agency or marketer, things are changing. New technologies. New competitors, using new business models. So much is changing, it's hard to...

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  • The latest in nostalgia from 3 iconic brands – 2 big brand anniversary campaigns plus football flashbacks

    The latest in nostalgia from 3 iconic brands – 2 big brand anniversary campaigns plus football flashbacks

    Research shows we're more likely to spend money when we're feeling nostalgic. And marketers must believe the research, because the nostalgia trend is still proving popular - particularly for brand anniversary campaigns. Here's the 'latest in nostalgia' from KFC, McDonald's and Powerade: (Top image: Scene from McDonald's '50 years of Big Mac') Time travelling brand anniversary TVCs Both KFC and McDonald's have...

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