News

Preferred Media updates.

With industry news, as well as hints and tips for media management.

  • Video on Demand – global and local insights

    Video on Demand – global and local insights

    The 2018 Emmy Awards saw Netflix finally score as many statuettes as HBO.  Amazon might not be big in Australia (yet), but they scooped up 8 awards for The Marvelous Mrs Maisel. Add in 4 awards for Hulu and the video on demand platforms accounted for 30% of the trophies on offer. Here in Australia, the recently published Moving Image Moving Landscape Report found that 36% of producers have created content for streaming services. It's time to explore...

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  • Why consolidate your digital video marketing assets?

    Why consolidate your digital video marketing assets?

    Why is a consolidated video marketing archive important? Let's start by comparing the situation today with that 15 years ago. Traditional agency processes no longer apply Once upon a time, in the pre-digital production era, agencies had a job bag and a tape library. Those made up the agency’s single source of truth for productions. All the elements, all the information about them, all the masters, visible and touchable on one shelf. Now, elements go...

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