• How to make nostalgia marketing work for you

    How to make nostalgia marketing work for you

    Many marketers seem to agree with the Journal of Consumer Research study that showed nostalgic feelings lower the barriers to spending money. Why does nostalgia marketing work? Perhaps the best comment we’ve seen on this is from Hubspot: "Nostalgia marketing is the advertising equivalent of comfort food." We all know that comfort food makes us feel good. So does nostalgia. For marketers, that means you can make your brand experience feel good by association. Build on...

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  • 5 high profile stories of lost content that will make you shudder

    5 high profile stories of lost content that will make you shudder

    It’s easier than ever to save and store huge amounts of content. But ironically, it’s also easier than ever to lose your precious content. One click can delete so much! Of course it couldn’t happen to you. Or could it? It won’t happen to me syndrome has a scientific name: ‘Optimism Bias’. Research suggests that it is incredibly common, affecting about 80% of people. (ScienceDirect) Here are some stories that will make you re-think your...

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  • Team changes at Preferred Media

    Team changes at Preferred Media

    We have had some changes to the team at Preferred Media this month. After four years with Preferred Media, we farewell Dave Booth and thank him for his service (including all the terrible puns and dad jokes!). We wish him all the best with his next chapter. Welcome to Eloise McGrath-Raw who will replace Dave Booth in the role of Customer Service Coordinator. Eloise brings with her a great deal of experience in the broadcast services industry having worked with...

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