• How to make nostalgia marketing work for you

    How to make nostalgia marketing work for you

    Many marketers seem to agree nostalgic feelings lower the barriers to spending money. Why does nostalgia marketing work? Perhaps the best comment we’ve seen on this is from Hubspot: "Nostalgia marketing is the advertising equivalent of comfort food." We all know that comfort food makes us feel good. So does nostalgia. For marketers, that means you can make your brand experience feel good by association. Build on your history Successful nostalgia marketing is easier if...

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  • 5 high profile stories of lost content that will make you shudder

    5 high profile stories of lost content that will make you shudder

    It’s easier than ever to save and store huge amounts of content. But ironically, it’s also easier than ever to lose your precious content. One click can delete so much! Of course it couldn’t happen to you. Or could it? It won’t happen to me syndrome has a scientific name: ‘Optimism Bias’. Research suggests that it is incredibly common, affecting about 80% of people. (ScienceDirect) Here are some stories that will make you re-think your...

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  • MAM SaaS (Software as a Service) vs. MAM Managed Service

    MAM SaaS (Software as a Service) vs. MAM Managed Service

    You want to take full advantage of the cloud. And you don’t want the burden of managing software, hardware, integrations and upgrades all in-house. So you've decided to outsource your Media Asset Management system... Sounds sensible! The next step is to choose between the two main options for outsourcing: MAM as a Managed Service OR MAM Software as a Service? Make sure you understand the key differences before your commit to a new system! How...

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