• Preferred Media and Group IMD integrate broadcast delivery

    Preferred Media and Group IMD integrate broadcast delivery

    End-to-end asset management for your TV campaigns Preferred Media and Group IMD are excited to announce a new integration. You can now send your broadcast masters straight from the IMD interface to your archive at Preferred Media. What happens next is crucial. Preferred Media matches up the masters with all the other elements from the same production and imports into our MediaPhile DAM, which creates a single source of truth for the whole campaign. From...

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  • Disruption in the media industry – an Australian perspective

    Disruption in the media industry – an Australian perspective

    “We have shifted to a ‘video first’ world... …a world that does not include a lot of reading, but watching.” (Forbes, September 2017) 'Disruption' is an over-used word in business at the moment, but the shift to 'video first' really does mean disruption in the media industry. Whether you're a broadcaster, filmmaker, production house, agency or marketer, things are changing. New technologies. New competitors, using new business models. So much is changing, it's hard to...

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  • Why you should digitise video, tape and film assets now

    Why you should digitise video, tape and film assets now

    The photo above tells a story. Unfortunately, it's not the story it was originally meant to tell. That story has been lost. Forever. In its place, there's a story about how your precious legacy content may be at risk. Do you have video, audio or multimedia content stored on film or magnetic tape? The longer you leave it in the original format, the greater the risk you will lose it. Two main risks of legacy...

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